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Clogau’s Inner Charm collection of silver lockets and dainty charms is, and has been since it was launched, a definite customer favorite.

It seems that you have all embraced the idea of mixing and matching different lockets and charms to create and wear your own individual piece of jewellery.

To make this even easier for you, we’ve created a short YouTube video to show you exactly how it works. Just click the link at the bottom of this blog.

The Inner Charm collection is part of Clogau’s introduction of personalised and collectable jewellery, along with the Milestones bracelets and bead charms and the latest Affinity collection of stacking jewellery.

An ever growing variety of designs available in these collections allow for so many possible combinations to fit your personality, outfit or even occasion.

The idea behind the Inner Charm, as you may know, if that you choose your preferred locket then the charm of your choice. You then open the locket in which you hook the charm inside, and then close it back up to keep it safe. Depending on the style of locket you choose, the charm can then be seen through the window.

The wearer can then personalise their look by choosing from the 12 lockets and 38 charm designs available. The more you own, the wider variety of combinations you have to play with.

If you’re worried about that important meeting at work – hook on your four leaf clover charm.

If you want to keep your Inner Charm secret – use the sphere locket so that only you know what’s kept inside.

On a sunny day in beautiful North Wales, we made this short video for you to fully appreciate the idea behind Clogau’s unique Inner Charm…


Last week’s 2010 Tax Free World Association’s World Exhibition in Cannes was Clogau’s best yet!

Representing the Clogau team was Managing Director, Ben Roberts, Head of Global Sales, David Butler, Brand Manager, Sonia Menesez and Sales & Operations Manager, Kevan Jenkinson.

We had our highest number of appointments booked than ever before – helped along by TFWA reporting a 9% increase in foot-fall from last year. The quality of the meetings held resulted in the Clogau team fully achieving their networking opportunities with key contacts during their time at the exhibition.

The World Exhibition made us realise, more than ever, that the Clogau brand is becoming more and more recognisable. And most importantly, that the most influential people in the jewellery industry are taking notice of what we’re doing, and liking it!

Our new ‘Touch’ imagery decorated the stand along with our own little ‘touch of Wales’ in the corner, a trickling water feature and typical Welsh shrubbery.

Visitors to the Clogau stand were encouraged to leave a business card to be in for a chance to win a specially commissioned pendant with an estimated high street value of £1,000. The lucky winner of the pendant, Trevor Moore, was announced on Thursday evening.