In the next week or so Clogau jewellery customers will be receiving their new Autumn & Winter 2010 brochure through their letter boxes. Not only will they find 63 brand new products and 8 brand new collections, but also, that Clogau Gold has had a make-over.
We thought that since we’re introducing more and more contemporary jewellery pieces and collections, that our brand image should reflect this. We’ve said a fond “farewell” to our infamous golden lady to make way for a new set of stunning lifestyle shots to achieve the high-class glamour look we want.
The idea for our new image was taken from the original Clogau proposition – what we’re all about – ‘Fine jewellery with a touch of rare Welsh gold’. Ben Roberts, the MD, wanted to focus on the concept of ‘touch’. It’s quite clever really – a touch can be both physical and emotional … a Cariad wedding ring touches the finger of a bride on her wedding day, a loving mother touches her Milestones bracelet where each charm evokes a loving memory, being deeply moved by the gesture of a love one as they surprise you with a piece of Clogau jewellery. And every single one of these pieces holds a ‘touch’ of precious rare Welsh gold.
In July, we set out to achieve this look. A two day photo shoot took place in the gardens of the 17th century Bodysgallen Hall, a magnificent Grade 1 listed building here in Conwy, North Wales. Gathered here was renowned fashion photographer, John Oakley (who’s previously shot for brands such as Gossards), two beautiful models and the Clogau team, all with the intension of bringing to life the elegant jewellery amongst breathtaking Welsh surroundings.
Who better to ask to model our jewellery than a flesh-and-blood natural Welsh beauty, Lucy Whitehouse, former Miss Wales 2009. This is what she said about the shoot:
“The photo shoot for Clogau Gold gave me a wonderful opportunity to showcase an amazing Welsh company. Being Miss Wales 2009 couldn’t get better than having a two day photo shoot in beautiful North Wales wearing the fabulous Welsh gold. The shots I’ve seen so far are wonderful and I hope I’ve done Clogau Gold proud!”
Here’s a few of our new lifestyle shots that will from now on feature on all of our websites and customer communications. We hope you love them as much as we do – in fact, let us know what you think when you get your brochure, we’d love to hear from you!